MBA in Luxury Brand Management

Degree Level
Duration
2 years
Semester Fee
Rs. 200,000
Registration Fee
Rs. 25,000
Application Fee
Rs. 5,000

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Program Overview

The luxury market — worth over $1.5 trillion globally — thrives on perception, precision, and emotional engagement. This MBA teaches you how to position, market, and manage high-end brands in fashion, hospitality, automobiles, beauty, and beyond. Learn from brand directors, fashion entrepreneurs, and global marketing experts who’ve worked with the world’s top labels. With brand launches, case studies, and exclusive client briefs, you’ll graduate with a portfolio that speaks to excellence and prestige.

      Key Features

      • Customer-Centric Luxury Strategy
        Trains students in AI-powered customer profiling, behavior prediction, and personalization for affluent clientele.
      • Immersive Brand Experiences
        Equips students to craft AR/VR-enabled virtual stores and digital touchpoints that elevate high-end brand engagement.
      • AI in Ethical Luxury & Security
        Focuses on AI tools for counterfeit detection, smart supply chain tracking, and sustainable product lifecycle analytics.
      • Career-Ready Expertise
        Prepares graduates for roles in CRM, luxury retail, and brand strategy where digital fluency meets exclusivity.

          Admission Criteria

          (1) Basic Academic Qualification:
          a. Sixteen years of schooling or 4 year education (minimum 120 credit
          hours) with at least 45% marks in the annual system or a minimum
          cumulative grade point average (CGPA) of 2.00 out of 4.00 (or an
          equivalent letter or numerical grade) in the semester system post
          Intermediate qualification or Equivalent shall be eligible for
          admission in the MPhil/MS/Equivalent program.
          b. The candidate possessing a degree in relevant subject from a
          foreign University/ DAI shall provide a degree equivalence
          certificate from HEC Pakistan.
          c. In case the %age of marks or CGPA obtained by the candidate is
          not mentioned on his/her transcript the academic qualification
          marks shall be calculated as per USA evaluation policy.
          (2) Admission Test:
          The concerned academic department will:
          a. Conduct a rigorous admission test as an eligibility condition for
          admission toMS/MPhil/Equivalent programs, with a passing score
          of 50%.
          OR
          b. Accept the GRE* /HAT General/Equivalent tests, with a passing score
          of 50%.
          c. The above-mentioned test result(s) should not be more than two (2)
          years old at the time of seeking admission.
          (3) Interdisciplinary Qualifications
          The candidate may be allowed to pursue MS/MPhil degree in an interdisciplinary area, if the DRC is satisfied that the applicant’s knowledge of
          primary area that has sufficiently prepared them to undertake
          MS/MPhil/equivalent program and has taken additional 6 to 9 CH of
          deficiency courses of level-6 after starting the program.

          Admission Process

          1. 1. Fill out the admission form.
          2. 2. Pay the application fee of Rs. 5,000.
          3. 3. Appear for the admission test.
          4. 4. Pass the test with a minimum of 60% marks.
          5. 5.Students who pass the test can enroll in the premium educational program.
          6. 6. An acceptance or rejection letter will be issued.
          7. 7. The last date for fee deposit will be clearly indicated on the fee voucher.
          8. 8. Admission will be canceled for students who do not pay the required dues by the deadline.
          9. 9. Admission tests are conducted every Saturday and Wednesday.
          10. 10.Tests will be conducted on computers.
          11. 11. Test results will be announced the next day and communicated to students via WhatsApp and email.

          Student Success Stories

          Faqs

          It covers digital luxury marketing, AI-driven customer insights, product lifecycle management, and innovation in high-end brand strategy.

          Graduates can work in luxury retail, brand strategy, digital experience management, or customer relationship management.

          Students learn AI applications in customer segmentation, trend forecasting, loyalty systems, and AR/VR-enhanced retail experiences.

          Yes, the blend of luxury brand theory and AI applications prepares graduates for roles in global markets across fashion, hospitality, and lifestyle sectors.