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Bachelor of Studies in Media and Communication Studies

Degree Level
Undergraduate
Duration
4 years
Semester Fee
Rs. 200,000
Registration Fee
Rs. 25,000
Application Fee
Rs. 5,000
Scholarships
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Program Overview

The Media and Communication Studies program is designed to offer students a thorough and nuanced understanding of media’s role and impact in today’s world. This program combines critical analysis, technical training, and ethical considerations to prepare students for diverse careers in media production, journalism, digital communication, and related fields. By fostering a deep appreciation for the cultural, social, and political dimensions of media, the program equips students with the skills and knowledge needed to navigate and shape the rapidly evolving media landscape.

Program Objectives

By achieving these objectives, the Media Studies program aims to produce graduates who are not only proficient in media production and analysis but also thoughtful, ethical, and socially responsible media professionals.
  • PO1
    To cultivate the ability to critically evaluate media content, understanding its production, distribution, and consumption within various social and cultural contexts.
  • PO2
    To provide students with the technical skills needed to create and manage high-quality media content using industry-standard tools and software.
  • PO3
    To equip students with strong written, verbal, and visual communication skills, enabling them to convey messages effectively across diverse media platforms.
  • PO4
    To instill a deep understanding of ethical considerations and legal regulations in media practice, ensuring responsible and informed media production and analysis.
  • PO5
    To develop an appreciation for cultural diversity and the ability to create inclusive media content that reflects and respects different cultural perspectives.
  • PO6
    To provide students with the project management skills, business knowledge, and professional experiences necessary for successful careers in media and related fields.

Program Learning Outcomes (PLOs)

  • PLO 1: Media Analysis and Critique:
    Graduates will develop the ability to critically evaluate media content, taking into account its historical background, cultural significance, and social impact to analyze and critique various forms of media content, considering historical, cultural, and social contexts.
  • PLO 2: Media Theory Application:
    Graduates will gain a deep understanding of key media theories and learn to apply these concepts to analyze and interpret current media trends and issues. Demonstrate understanding of media theories and their application to contemporary media phenomena.
  • PLO 3: Technical Proficiency:
    Graduates will acquire practical skills in using professional media production software and tools, essential for creating high-quality media content to utilize industry-standard software and tools for media production, including video editing, graphic design, and web development.
  • PLO 4: Communication Skills:
    Graduates will develop effective communication skills, both written and verbal, adapted to different media formats and target audiences to exhibit strong written and verbal communication skills tailored to various media platforms and audiences.
  • PLO 5: Ethical and Legal Understanding:
    Graduates will learn to navigate the ethical and legal landscape of media practice, understanding their professional responsibilities and the broader societal implications of media to understand and apply ethical standards and legal regulations pertinent to media practice, and analyze the impact of media on society and the responsibilities of media professionals.
  • PLO 6: Professional Preparedness:
    Graduates will develop key professional skills, including project management and business planning, and create a portfolio that highlights their media production capabilities and experiences to demonstrate project management skills and business acumen by developing media project proposals, budgets, and marketing plans, while building a professional portfolio showcasing a range of media production skills and experiences.

Key Features

  • Interdisciplinary Approach:
    The program integrates perspectives from communication, sociology, psychology, and cultural studies to offer a holistic understanding of media phenomena.
  • Hands-on Learning:
    Emphasis on practical experience through media production projects, internships, and use of industry-standard software and tools.
  • Critical Analysis:
    Focus on developing the ability to critically analyze media content, including its messages, effects, and ethical implications.
  • Ethical and Social Responsibility:
    Commitment to teaching ethical standards and the social responsibilities of media professionals.
  • Global Perspective:
    Encourages understanding and appreciation of global media trends and diverse cultural contexts.
  • Innovative Curriculum:
    Courses designed to stay current with emerging media technologies and trends, ensuring graduates are well-prepared for the evolving media landscape.
  • Strong Communication Skills:
    Development of both written and verbal communication skills tailored to various media platforms and audiences.
  • Professional Preparedness:
    Focus on project management, business acumen, and portfolio development to ensure graduates are ready for the professional world.
Degree Associate of Media and Communication Studies

Admission Criteria

Category of Candidates Eligibility criteria
Intermediate Students
  • Candidate must be intermediate or equivalent degree qualified.
  • Equivalence certificate from IBCC where required
ADP Students (same discipline)
  • Candidate with ADP degree in Media Studies Will be Admitted from 5th Semester onwards
BA/ADP (Other discipline student)
  • A candidate with BA/ADP 2 years from Non Media Background will study a Bridging Semester then will be admitted in 5th Semester of Bachelors program
Exiting from Bachelor of Studies in Media & Communication Studies with the Associate Degree
  • Exit from Bachelor of Studies in Media & Communication Studies with Associate Degree in the same discipline is allowed in accordance with the provisions of HEC Undergraduate Education Policy V 1.1. and only in such circumstances where no other remedy is available to safeguard the academic career of the student.

Admission Process

  1. Fill out the admission form.
  2. Pay the application fee of Rs. 5,000.
  3. Appear for the admission test.
  4. Pass the test with a minimum of 60% marks.
  5. Students who pass the test can enroll in the premium educational program.
  6. An acceptance or rejection letter will be issued.
  7. The last date for fee deposit will be clearly indicated on the fee voucher.
  8. Admission will be canceled for students who do not pay the required dues by the deadline.
  9. Admission tests are conducted every Saturday and Wednesday.
  10. Tests will be conducted on computers.
  11. Test results will be announced the next day and communicated to students via WhatsApp and Email.

Program Structure Overview

The Bachelor of Studies in Media & Communication Studies is structured in accordance with the provisions of the HEC Undergraduate Education Policy V 1.1. and comprises of minimum 134 credit hours (including supervised internship and capstone) spread over 8 regular semesters.

Program Details

Program Feature Details
Program Duration (Min – Max) 4 – 6 Years (Extendible for further 1 years with the approval of competent authority)
Semesters 8
Semester Duration
  • 16-18 weeks for regular semesters (1-2 weeks for examination)
  • 8-9 weeks for summer semesters (1 week for examination)
Course Load (per semester) 15-18 credit hours for regular semesters Up-to 8 credit hours for summer semesters (for remedial/deficiency/failure/repetition courses only)

Category-Wise Course List:

Course Category Number Of Courses Credit Hours
General Education 13 courses 32 credit hours
Discipline Related Courses / Major 28 courses 84 credit hours
Interdisciplinary / Allied Courses 4 courses 12 credit hours
Internship 1 course 3 credit hours
Capstone 1 course 3 credit hours
Minimum Credit Hours 134

Degree Completion Requirements

To be eligible for the award of the Bachelor of Media & Communication Studies, students must fulfill the following minimum academic requirements:

Course Type No. of courses Total Credit Hours
General Education 13 32
Major 28 84
Interdisciplinary Courses 4 12
Internship 1 3
Research Project 1 3
Total 42 134

Program Curriculum

Semester 1
S.N.Course CodeCourse TitleCredit HoursCategory
1.QRE1001AI-Driven Statistical Data Anlysis3QR I
2.ANH1001Creative Designing with AI Tools2Art & Humanities
3.ICT1001AI Integrated ICT3 (2+1)ICT
4.ENG1001AI-Powered Functional English3Functional English
5.SSC1001Understanding Human Psychology with AI2Social Science
6.PAK1001Pakistan: Ideology & Constitution2Pakistan Constitution
Semester Credit Hours15
Semester 2
S.N.Course CodeCourse TitleCredit HoursCategory
1.QRE1002Mathematical Problem Solving with AI3QR II
2.ENG1002AI-Assisted English Writing3Expository Writing
3.RNE1001Islamic Studies / Ethics2Islamic Studies
4.ETR1001AI-Embedded Entrepreneurship2Entrepreneurship
5.MED1101Introduction to Mass Communication3Major 1
6.MED1102Media Evolution in Pakistan3Major 2
Semester Credit Hours16
Semester 3
S.N.Course CodeCourse TitleCredit HoursCategory
1.NSC1001Optimizing Health & Nutrition with AI3Natural Science
2.CIV1001Civic and Community Engagement2Community Service
3.PAK1002Pakistan Studies2Pak Studies
4.ISL1001Understanding of Holy Quran – I1Holy Quran I
5.MED2103Fundamentals of News Reporting3Major 3
6.MED2104Media Laws and Ethics3Major 4
7.MED2105Basics of Media Production3Major 5
Semester Credit Hours17
Semester 4
S.N.Course CodeCourse TitleCredit HoursCategory
1.ISL1002Understanding of Holy Quran - II1General Education
2.MED2106Media & Information Literacy3Major 6
3.MED2107Fundamentals of News Reporting3Major 7
4.MED2108Introduction to Advertising and Public Relations3Major 8
5.MED2109News Production & Current Affairs3Major 9
6.MED2110Frameworks in Mass Media Theory3Major 10
Semester Credit Hours16
Semester 5
S.N.Course CodeCourse TitleCredit HoursCategory
1.Interdisciplinary I3Interdisciplinary
2.Interdisciplinary II3Interdisciplinary
3.MED3112Sub-Editing and Page Designing3Major 11
4.MED3112Documentary Production3Major 12
5.MED3113Digital Journalism3Major 13
6.MED3114Cinematic Editing3Major 14
Choose from the respective listMinor 1 (optional)
Semester Credit Hours18
Semester 6
S.N.Course CodeCourse TitleCredit HoursCategory
1.Interdisciplinary IIIInterdisciplinary
2.MED3115Data Journalism3Major 15
3.MED3116Op-ed Writing3Major 16
4.MED3117Advanced Production Techniques3Major 17
5.Specialization Elective I3
6.Specialization Elective II3
Choose from the respective listMinor 2 (optional)
Semester Credit Hours15
Summer Semester
S.N.Course CodeCourse TitleCredit HoursCategory
CMS4998Internship3Compulsory
Internship Credit Hours3
Semester 7
S.N.Course CodeCourse TitleCredit HoursCategory
1.AI & Data Analytics in MediaInterdisciplinary
2.MED4118Research Methods3Major 18
3.MED4119Conflict & Crisis Communication3Major 19
4.Specialization Elective III3
5.Specialization Elective IV3
6.Specialization Elective V3
Choose from the given list-Minor 3 (optional)
Semester Credit Hours15
Semester 8
S.N.Course CodeCourse TitleCredit HoursCategory
1.MED4120Media Management3Major 20
2.MED4121Media Advocacy3Major 21
3.Specialization Elective VI3
4.Specialization Elective VII3
5.CMS4999Capstone Project3Compulsory
Choose from the given list-Minor 4 (optional)
Semester Credit Hours15
Program Credit Hours134
Specializations within Major:
Choose anyone specialization from following:
1. Advertising & Public Relations
S.N.Course CodeCourse TitleCredit Hours
1.Advertising Campaigns3
2.Advertising Psychology3
3.Advertising Strategies3
4.Branding: Principles & Practices3
5.Campaign Management in Public Relations3
6.Consumer Behavior Insights for Media3
7.Content Creation for Advertising3
8.Corporate Communication & Crisis Management3
9.Cross-Cultural Advertising3
10.Digital Campaign Strategies3
11.Event Management & Sponsorships3
12.Innovations in Advertising Technologies3
13.Integrated Marketing Communication3
14.Legal & Ethical Issues in Advertising3
15.Media Planning & Buying3
16.Public Opinion & Propaganda3
17.Public Relations Writing3
18.Social Media Advertising & Analytics3
19.Strategic Communication for Advocacy3
20.Sustainability & Ethical Branding3
2. Theater, Film & Television
S.N.Course CodeCourse TitleCredit Hours
1.Adaptation: From Page to Screen3
2.Advanced Acting Techniques3
3.Audience Analysis for Theater & Film3
4.Cinematography & Visual Composition3
5.Costume and Makeup for Stage & Screen3
6.Cultural Representation in Film & Theater3
7.Distribution & Marketing for Films3
8.Documentary Filmmaking for Social Change3
9.Experimental & Independent Filmmaking3
10.Film Criticism & Aesthetics3
11.Film Direction & Production3
12.Genre Studies in Film & Theater3
13.History of Global Cinema3
14.Lighting Techniques for Stage & Screen3
15.Motion Capture & Performance Animation3
16.Props & Set Designing3
17.Screenwriting & Script Development3
18.Sound & Music Design for Film3
19.Theater Production Design3
20.Visual Effects (VFX) in Film3
3۔ Digital Media Production
S.N.Course CodeCourse TitleCredit Hours
1.360-Degree Video Production3
2.Advanced Video Editing Techniques3
3.Animation & Motion Graphics3
4.Cloud-Based Media Workflows3
5.Color Grading3
6.Content Monetization Strategies3
7.Digital Asset Management Systems (DAMS)3
8.Digital Media Analytics & Optimization3
9.Digital Photography & Post-Processing3
10.Emerging Trends in Digital Media Technologies3
11.Game Design & Interactive Narratives3
12.Interactive Media Design3
13.Live Streaming & Real-Time Production3
14.Multimedia Production for Mobile Devices3
15.Podcasting: Production & Distribution3
16.Post-Production Sound Design3
17.Scriptwriting for Digital Media3
18.Virtual Reality (VR) & Augmented Reality (AR) Production3
19.Visual Storytelling in Digital Platforms3
20.Web Content Production & Management3
4۔ Electronic Media
S.N.Course CodeCourse TitleCredit Hours
1.Advanced Animation3
2.Advanced Editing Techniques3
3.Advanced TV News Production3
4.Audience Analysis for Broadcast Media3
5.Broadcast Technologies & Innovations3
6.Color Grading3
7.Digital Transformation in Broadcast Media3
8.Documentary Filmmaking for Broadcast3
9.Ethics in Broadcasting3
10.Live Event Broadcasting3
11.Media Technology Integration3
12.Political Broadcasting & Debates3
13.Props & Set Designing3
14.Radio Program Hosting & Production3
15.Reality TV & Entertainment Media3
16.Scripting for Radio & Television3
17.Sound Design & Audio Engineering3
18.Sports Broadcasting Techniques3
19.Studio Lighting & Cinematography3
20.TV Programming & Scheduling3
5۔ Journalism
S.N.Course CodeCourse TitleCredit Hours
1.Arts & Culture Journalism3
2.Business & Financial Journalism3
3.Citizen Journalism3
4.Civic Journalism3
5.Crisis Reporting & War Journalism3
6.Cross-Border Journalism3
7.Environmental Journalism3
8.Ethics & Integrity in Journalism3
9.Feature Writing for Modern Audiences3
10.Human Rights & Advocacy Journalism3
11.Interpretive Journalism3
12.Investigative Reporting3
13.Journalism in the Age of Misinformation3
14.Local & Community Journalism3
15.Magazine & Periodicals3
16.Mobile Journalism3
17.Photojournalism in Action3
18.Political & Election Reporting3
19.Science & Technology Journalism3
20.Sports Reporting & Commentary3
Note: The Media Studies Department will only offer specializations for which faculty and resources are available, and the specialization selected by the majority of the class will be offered.
Minor Course Selection Options
Student can pick any four courses from any one of the following categories:
Computer Sciences
S.N.Course CodeCourse TitleCredit Hours
1.Programing Fundamentals3 (2-3)
2.Object Oriented Programing3 (1-3)
3.Digital Logic Design2 (1-3)
4.Database Management Systems3 (1-3)
5.Software Engineering2 (1-3)
Nutrition Sciences
S.N.Course CodeCourse TitleCredit Hours
1.Food Marketing and Product Development3
2.Food Safety and Quality Management3
3.Functional Food and Nutraceuticals3
4.Sports Nutrition3
5.Nutrition Through Life Cycle3
Management Sciences
S.N.Course CodeCourse TitleCredit Hours
1.Management Principles and Practices3
2.Marketing Fundamentals and Applications3
3.Accounting for Decision Making3
4.Economic Fundamentals3
5.Innovation and Entrepreneurship3

Student Success Stories

CEO of ARK Production, known for leadership in media.
Abdullah Khan
Charismatic Program Host on Express News.
Syed Muzammil Shah
Accomplished journalist focusing on social issues and women's rights.
Anam Lodhi
Assignment Editor at ARY News, skilled in investigative reporting.
Daniyal Riaz

Career Prospects

Offerings: Diverse range of industries. Preparation: Comprehensive program for media and communications roles. Potential Paths: Journalism, broadcasting, digital media, public relations, advertising, social media, content creation, film, television, media research, education.
Degree Associate of Media and Communication Studies
Industries and Roles
  1. Media and Entertainment: Content creation for TV, film, streaming, social media.
  2. Digital Marketing: Strategies, content for online campaigns, social media.
  3. Public Relations: Crafting narratives, media management, image shaping.
  4. Journalism: Reporting, investigating, news communication.
  5. Advertising and Branding: Creative campaigns for products, services, brands.
  6. Publishing: Content editing, production, distribution for various mediums.
  7. Social Media Management: Building online communities, content strategy.
  8. Broadcasting: Radio/TV program production, news, entertainment.
  9. Film and Video Production: Directing, producing, editing content.
  10. Content Creation: Multimedia content for websites, blogs, podcasts.

FAQs

Digital Media Production, Journalism, Public Relations, Advertising, and Media Management.

  • Through individual and collaborative media projects, often partnered with industry professionals.
  • Via workshops, seminars, courses, interactive assignments, and group projects focusing on communication, teamwork, leadership, and creative thinking.
  • The Career Services Office helps with internship and job opportunities, interview preparation, and connections with media organizations.
  • Through media-focused clubs, industry seminars, conferences, guest lectures, alumni mentorship, internships, and collaborative projects.
  • Vibrant and enriching, with access to modern media facilities, a variety of events, workshops, and cultural activities promoting creativity and collaboration.
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