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Bachelor of Science in Digital Marketing

Degree Level
Undergraduate
Duration
4 years
Semester Fee
Rs. 200,000
Registration Fee
Rs. 25,000
Application Fee
Rs. 5,000
Scholarships
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Program Overview

The Bachelor of Science in Digital Marketing (BSDM) program at the University of South Asia is designed to equip students with a comprehensive understanding of digital marketing principles and cutting-edge strategies. Our aim is to develop proficient professionals who can thrive in the dynamic digital landscape and contribute to innovative marketing solutions that drive business success.

Program Objectives (POs)

  • PO 1
    Graduates will possess in-depth knowledge of digital marketing strategies, tools, and platforms, enabling them to design impactful campaigns that effectively attract, engage, and convert audiences.
  • PO 2
    Graduates will utilize critical thinking and analytical skills to interpret digital metrics and consumer behavior, continuously optimizing marketing performance through data-driven decisions.
  • PO 3
    Graduates will integrate artificial intelligence and emerging technologies to personalize customer experiences, automate marketing workflows, and drive innovation in digital engagement.
  • PO 4
    Graduates will create and manage comprehensive digital marketing campaigns that align with organizational goals, demonstrating expertise across multiple channels including SEO, SEM, social media, email, and content marketing.
  • PO 5
    Graduates will uphold ethical standards in digital marketing practices and commit to ongoing professional development to stay ahead in an ever-changing digital ecosystem.

Program Learning Outcomes (PLOs)

  • PLO 1:
    Demonstrate a comprehensive understanding of digital marketing strategies, tools, and platforms to effectively engage and convert target audiences.
  • PLO 2:
    Apply advanced analytical and critical thinking skills to interpret digital data, optimize campaigns, and make data-driven marketing decisions.
  • PLO 3:
    Leverage artificial intelligence and emerging technologies to enhance digital marketing efforts, from content creation to customer experience personalization.
  • PLO 4:
    Develop and execute integrated marketing campaigns that align with business goals, demonstrating proficiency in social media, SEO, SEM, email marketing, and content marketing.
  • PLO 5:
    Foster ethical marketing practices and a commitment to continuous learning, ensuring adaptability in the rapidly evolving digital marketing landscape.
Program Learning Outcomes (PLOs) Alignment with the Department Mission Statement
PLO 1: Understanding of Digital Marketing Strategies and Tools
  • Provide high-quality educational opportunities by equipping students with cutting-edge digital marketing skills.
  • Foster creative and entrepreneurial thinking.
PLO 2: Advanced Analytical and Critical Thinking Skills
  • Encourage experiential learning with hands-on digital campaign analysis.
  • Develop critical thinking abilities through data-driven marketing decisions.
PLO 3: AI and Emerging Technologies in Digital Marketing
  • Promote innovation and technological integration by embracing AI and emerging technologies.
  • Keep students at the cutting edge of management practice.
PLO 4: Integrated Marketing Campaign Execution
  • Provide opportunities to apply knowledge in real-world settings through comprehensive digital marketing projects.
  • Support collaboration with industry experts.
PLO 5: Ethical Marketing Practices and Continuous Learning
  • Inculcate a strong sense of values and ethics in marketing practices.
  • Encourage lifelong learning habits to adapt to the fast-evolving digital marketing landscape.

Graduate Attributes (GAs)

  • Ga 1: Strategic Digital Marketing Expertise:
    Graduates will demonstrate a deep understanding of digital marketing strategies, tools, and platforms to effectively engage target audiences and achieve business objectives.
  • GA 2: Data-Driven Decision Making:
    Graduates will apply advanced analytical skills to interpret digital data, optimize marketing campaigns, and make informed decisions grounded in data insights.
  • GA 3: Technological Adaptability:
    Graduates will leverage emerging technologies, including AI and automation, to enhance digital marketing practices and stay ahead in the evolving digital landscape.
  • GA 4: Integrated Communication and Campaign Management:
    Graduates will develop and execute cohesive marketing campaigns across multiple channels, demonstrating proficiency in social media, SEO, SEM, email marketing, and content creation.
  • GA 5: Ethical and Agile Marketing Professionalism:
    Graduates will uphold ethical marketing standards and embrace continuous learning, ensuring adaptability in response to rapid technological advancements and market changes.

Key Features

  • Comprehensive Curriculum
    Our BS Digital Marketing program offers a robust curriculum that covers core areas such as digital marketing strategies, social media marketing, search engine optimization (SEO), content marketing, email marketing, web analytics, and digital advertising. This comprehensive approach ensures that students have a well-rounded education in digital marketing.
  • Industry-Standard Tools and Platforms
    We emphasize practical learning through projects, internships, and real-world case studies. Students gain hands-on experience with the latest digital marketing tools and technologies, preparing them for real-world challenges. Hands-on training with leading digital marketing tools such as Google Analytics, Facebook Ads Manager, HubSpot, Hootsuite, and WordPress, ensuring students gain practical experience
  • Internship Opportunities
    Our program is designed in collaboration with industry experts to ensure that the skills and knowledge imparted are aligned with current industry demands. This includes training in emerging digital marketing trends, data-driven marketing, and online consumer behavior analysis.
  • Experienced Faculty
    Our faculty comprises highly qualified professionals with extensive experience in academia and the digital marketing industry. They bring valuable insights and mentorship to the classroom, fostering a rich learning environment.
  • Research Opportunities
    Students are encouraged to engage in research projects, working alongside faculty on cutting-edge digital marketing topics. This experience not only enhances their academic knowledge but also prepares them for advanced studies and research-oriented careers.
  • State-of-the-Art Facilities
    The BS Digital Marketing program provides access to modern labs and facilities, including computer labs equipped with the latest software for digital marketing, ensuring that students have the resources they need to succeed.
  • Entrepreneurship Development
    We Support our students for aspiring entrepreneurs through specialized courses, mentorship programs, and access to the university’s startup incubator, fostering innovation and business creation.
  • Networking Events
    We have established strong connections with leading digital marketing agencies and companies, providing students with internship opportunities, industry projects, and exposure to real-world applications of their studies.
  • Career Support
    Our dedicated career services team offers guidance on CV writing, interview preparation, and job placements. We are committed to ensuring that our graduates are well-prepared to enter the workforce with confidence.
Key Areas Research Projects for Students​

What Makes BS Digital Marketing a Great Experience at the University of South Asia?

  • Multidisciplinary Education
    Our BS Digital Marketing program encourages interdisciplinary learning, allowing students to explore areas such as business management, communication, and creative design. This holistic approach broadens their perspective and enhances their problem-solving abilities.
  • Entrepreneurial Development
    We nurture entrepreneurial skills by offering courses and workshops on digital business development, innovation, and marketing management. Students are encouraged to develop their own digital marketing ventures and projects.
  • Global Perspective
    We offer international exchange programs and collaborations with global institutions, providing students with opportunities to study abroad and gain a global perspective on digital marketing.
  • Community Involvement
    Our students are actively involved in community service and outreach programs, applying their digital marketing skills to help local businesses and non-profits enhance their online presence and achieve their goals.
  • Continuous Learning
    We instill a mindset of lifelong learning, encouraging students to stay updated with the latest digital marketing trends and continuously enhance their skills throughout their careers.

Admission Criteria

Category of Students Eligibility Criteria Duration
Intermediate Students
  • Candidate must be intermediate or equivalent degree qualified.
 4 Years
ADP Students (Same Discipline)
  • Completion of ADP (Same Discipline)
  • Must have at least 2 CGPA, enroll directly in the 5th semester without the need for bridging semester
 2 Years
BA/ADP (Other Discipline) Students
  • Completion of BA or ADP (Other Discipline)
  • Must have at least 2 CGPA or 50% marks
  • Must take a bridging semester before continuing to the 5th semester of the Program
  • In cases where students are required to take a bridging semester before continuing to the 5th semester, an Admissions Committee, headed by the Head of the Department and comprising two senior faculty members, will review the student’s academic background and assign appropriate courses to ensure alignment with the program’s learning outcomes.
 2.5 Years

Admission Process

  1. Fill out the admission form.
  2. Pay the application fee of Rs. 5,000.
  3. Appear for the admission test.
  4. Pass the test with a minimum of 60% marks.
  5. Students who pass the test can enroll in the premium educational program.
  6. An acceptance or rejection letter will be issued.
  7. The last date for fee deposit will be clearly indicated on the fee voucher.
  8. Admission will be canceled for students who do not pay the required dues by the deadline.
  9. Admission tests are conducted every Saturday and Wednesday.
  10. Tests will be conducted on computers.
  11. Test results will be announced the next day and communicated to students via WhatsApp and Email.

Program Structure Overview

Bachelor of Science in Digital Marketing Program is of 4-years duration, spread over 8 regular semesters, and consisting of 130 credit hours

Program Details

Course category Number of courses in program Credit hours
General Education 15 34
Majors 26 78
Interdisciplinary Courses 4 12
Internship (9 weeks) 1 3
Project 1 3
Total 47 130

Degree Completion Requirements

Program Feature Details
Minimum Duration 4 years
Maximum Duration 6 Years (Extendible for further 1 years with the approval of competent authority)
Semesters 8
Semester Duration 16 Weeks (Course Work)
Project Credit Hours 3
Internship Credit Hours 3
Minimum Credit Hours Required 130
Minimum CGPA Required 2.0/4.0

Program Curriculum

Semester 1
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
1.QRE1001AI-Driven Statistical Data Analysis3General EduN/A
2.ANH1001Creative Designing with AI Tools2General Edu/Art & HumanitiesN/A
3.ICT1001AI Integrated ICT3General Edu /ICTN/A
4.ENG1001AI-Powered Functional English3General EduN/A
5.SSC1001Understanding Human Psychology with AI2General Edu/Social ScienceN/A
6.PAK1001Pakistan: Ideology & Constitution2General EduN/A
Semester Credit Hours15
Semester 2
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
7.QRE1002Mathematical Problem Solving with AI3General EduN/A
8.ENG1002AI-Assisted English Writing3General Edu/ Expository WritingN/A
9.RNE1001Islamic Studies / Ethics2General Edu / Social Sci.N/A
10.ETR1001AI Embedded Entrepreneurship2General Edu / Ent.N/A
11.BDM1101Management Principles and Practices3Major 1N/A
12.BDM1102Marketing Fundamentals and Applications3Major 2N/A
Semester Credit Hours16
Semester 3
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
13.NSC1001Food, Nutrition & Wellbeing3General EduN/A
14.CIV1001Civic and Community Engagement2General EduN/A
15.PAK1002Pakistan Studies2Pak StudiesN/A
16.ISL 1001Understanding of the Holy Quran - I1Holy QuranN/A
17.BDM2108Business Communication and Presentation Skills3Major 3N/A
18.BDM2104Accounting for Decision Making3Major 4N/A
19.BDM2105Economic Fundamentals3Major 5N/A
Semester Credit Hours17
Semester 4
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
20.ISL 1002Understanding of the Holy Quran - II1Holy QuranUnderstanding of the Holy Quran I
21.BDM2103Finance for Managers3Major 6N/A
22.BDM2206Applied Digital Marketing Management3Major 7Marketing Fundamentals and Applications
23.BDM2107Human Resource Management3Major 8Management Principles and Practices
24.BDM2109Excel Essentials for Business3Major 9N/A
25.BDM2110Basics of Econometrics3Major 10Economic Fundamentals
Semester Credit Hours16
Semester 5
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
26.Select from other Department’s Course List3Interdisciplinary
27.Select from other Department’s Course List3Interdisciplinary
28.BDM3112Search Engine Optimization3Major 11Management Principles and Practices
29.BDM3113Introduction to Artificial Intelligence in Business3Major 12N/A
30.BDM3114Cost & Management Accounting3Major 13Accounting for Decision Making
Select from List of Minor SubjectsMinor 1 (optional)N/A
Semester Credit Hours15
Semester 6
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
Select from Other Department3Interdisciplinary
31.BDM3115Project Management3Major 14Management Principles and Practices
32.BDM3116Innovation and Entrepreneurship3Major 15
33.BDM2111Financial Decision Making3Major 16N/A
34.BDM3117Consumer Behavior in Digital Era3Major 17Marketing Fundamentals and Applications
35.
36.BDM3118Research Methods in Business3Major 18Management Principles and Practices
Select from the List of Minor Subjects-Minor 2
Summer Semester
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
Internship - 9 Weeks or more3Compulsory
Semester Credit Hours3
Semester 7
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
37.BDM4119Business Data Analytics & Visualization3Major 19Management Principles and Practices
38.BDM4231Marketing Automation Using AI3Major 20
39.BDM4229Digital Analytics And Reporting3Major 21
40.BDM4122Business Strategy & Policy3Major 22Management Principles and Practices
41.Select from List of Minor Subjects3Minor 3
Semester Credit Hours15
Semester 8
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
42.BDM4123Financial Reporting and Analysis3Major 23Finance for Managers
43.BDM4230Omni-Channel Experience Strategy3Major 24
44.BDM4231Digital Marketing Strategy3Major 25
45.BDM4126Professional & Employability Skills3Major 26Human Resource Management
Capstone Project3Compulsory
Semester Credit Hours15
Program Credit Hours130

Student Success Stories

Amna Qureshi graduated with a BS in Digital Marketing from the University of South Asia. During her time at USA, she developed a passion for social media marketing. Her final year project on a social media campaign for local businesses earned her top honors and recognition in national marketing competitions. Today, Amna is a Senior Social Media Strategist at DigiWave, where she leads a team crafting innovative social media campaigns. Her work is significantly boosting brand awareness and engagement for various clients.
Amna Qureshi
Rizwan Shah, a proud alumnus of the University of South Asia, completed his BS in Digital Marketing. His exemplary performance in search engine optimization and his innovative approach to increasing website traffic caught the attention of industry experts. Rizwan's project on an SEO strategy for a startup was highly acclaimed and earned him an internship at SEOPro. Now, he is a Lead SEO Specialist, where he plays a crucial role in optimizing websites to achieve top search engine rankings.
Rizwan Shah
Ayesha Saeed, who graduated with a BS in Digital Marketing, has made significant strides in the field of content marketing. Her keen interest in crafting compelling content and her dedication to excellence were evident in her academic projects, one of which won the best content strategy award at a national marketing conference. Ayesha is now a Content Marketing Manager where she oversees content strategy and production.
Ayesha Saeeed
Bilal Mustafa graduated with a BS in Digital Marketing from the University of South Asia. Known for his analytical skills and innovative thinking, Bilal developed a successful pay-per-click (PPC) advertising campaign during his final year that significantly increased ROI for a local business.
Bilal Mustafa

Research Opportunities

At the University of South Asia’s Faculty of Digital Marketing, we offer research opportunities guided by our PhD faculty. Our faculty members are active in their fields, contributing to significant advancements in various areas of digital marketing. Their expertise spans a wide range of research interests, including but not limited to:
About University of South Asia provide students Building an Innovative Ecosystem​
Social Media Marketing
Exploring the impact and strategies of social media campaigns on consumer behavior and brand engagement.
SEO and SEM Strategies
Analyzing the effectiveness of search engine optimization and marketing techniques in driving website traffic and conversions.
Content Marketing:
Investigating the role of content in digital marketing, including content creation, distribution, and measurement.
Digital Consumer Behavior
Understanding how digital platforms influence consumer decisions and the psychological factors behind online purchasing.
Data-Driven Marketing
Utilizing big data analytics to derive insights and optimize marketing strategies for better targeting and ROI.

Career Prospects

A Bachelor’s degree in Digital Sciences opens up a range of career prospects in the rapidly evolving digital industry. Graduates of this program can find opportunities in various sectors that require expertise in digital technologies and data analysis. Some potential career paths and job roles include:
Academic Support
Data Analyst

Graduates can work as data analysts, utilizing their skills in collecting, analyzing, and interpreting data to help businesses make data-driven decisions and gain insights into customer behavior and market trends.

Digital Marketing Specialist

Graduates can pursue careers in digital marketing, working in roles such as digital marketing strategist, social media manager, search engine optimization (SEO) specialist, or digital advertising executive, developing and implementing online marketing campaigns.

Digital Project Manager

Graduates can work as digital project managers, overseeing the planning, execution, and delivery of digital projects, coordinating teams, managing budgets, and ensuring successful project outcomes.

Data Scientist

Graduates can pursue roles as data scientists, applying advanced statistical and analytical techniques to extract insights from large datasets, develop predictive models, and contribute to business intelligence.

Digital Entrepreneurship

Some graduates may choose to start their own digital ventures, such as founding a tech startup, launching an e-commerce business, or developing innovative digital solutions to address market needs.

FAQs

At the University of South Asia, our BS Digital Marketing program offers a variety of specializations to cater to the diverse interests and career goals of our students. These include Social Media Marketing, Search Engine Optimization (SEO), Content Marketing, Pay-Per-Click (PPC) Advertising, and Data-Driven Marketing. Each specialization is designed to provide in-depth knowledge and hands-on experience in the chosen field.

Our BS Digital Marketing program emphasizes project-based learning to ensure that students gain practical experience and apply theoretical knowledge to real-world problems. Throughout the program, students work on numerous projects, including individual and team-based assignments, which are often conducted in collaboration with industry partners. This approach helps students develop problem-solving skills and prepares them for professional challenges.

Developing soft skills is an integral part of our BS Digital Marketing curriculum. Students engage in activities and courses that focus on communication, teamwork, leadership, and critical thinking. Workshops, seminars, and group projects are designed to enhance these skills, ensuring that our graduates are well-rounded professionals. Additionally, our career services offer training in resume writing, interview preparation, and public speaking.

The University of South Asia provides comprehensive support for student placements. Our dedicated Career Services Office works closely with students to identify internship and job opportunities, prepare for interviews, and connect with potential employers. We have established strong industry linkages and partnerships, which facilitate placements in top marketing firms and organizations. Regular career fairs and networking events are also organized to help students secure their desired roles.

Networking is a crucial aspect of professional growth, and we provide ample opportunities for students to build their networks. Students can join various clubs and societies, participate in industry events, and attend guest lectures by industry experts. Our alumni network is also active and supportive, offering mentorship and guidance. Collaborative projects, internships, and co-op programs further enhance students’ professional connections.

Campus life at USA is vibrant and dynamic, offering a perfect balance between academic and extracurricular activities. Students have access to state-of-the-art facilities, including modern classrooms, digital labs, libraries, and innovation centers. Our campus hosts numerous events, workshops, and cultural activities that foster a sense of community and engagement. With various clubs and societies, students can pursue their interests, develop new skills, and create lasting friendships.

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