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Bachelor of Science in Business Analytics

Degree Level
Undergraduate
Duration
4 years
Semester Fee
Rs. 200,000
Registration Fee
Rs. 25,000
Application Fee
Rs. 5,000
Scholarships
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Program Overview

Welcome to the Bachelor of Science in Business Analytics (BS Business Analytics) program at the Faculty of Management Science, University of South Asia. This four-year program is designed to equip students with the knowledge and skills needed to thrive in the rapidly growing field of business analytics. By integrating foundational business concepts with advanced analytical techniques, the program prepares students to harness the power of data for informed decision-making and strategic planning.

Students will engage in hands-on projects, internships, and collaborative industry partnerships to gain practical experience in data analysis, statistical modeling, predictive analytics, artificial intelligence, and data visualization. The flexible curriculum offers opportunities for specialization in areas such as Business Intelligence, Data Mining, Financial Analytics, Marketing Analytics, and Big Data Management, allowing students to tailor their education to align with their career aspirations.

Emphasizing emerging trends, the program covers cutting-edge technologies, ethical data practices, and data-driven strategies to address real-world business challenges. Our focus on experiential learning, combined with strong industry connections and career support services, ensures that graduates are well-prepared to excel as analytics professionals in various industries. Join us on a transformative journey to unlock the potential of data and shape the future of business analytics.

Program Objectives (POs)

  • PO 1
    Graduates will apply analytical and critical thinking skills, utilizing statistical and computational methods to address complex business challenges and support effective, data-driven decisions.
  • PO 2
    Graduates will demonstrate technological proficiency by using AI, machine learning, and data visualization tools to derive insights, foster innovation, and create value in various business contexts.
  • PO 3
    Graduates will enhance organizational performance by applying business intelligence techniques to inform strategic planning, operational efficiency, and evidence-based management.
  • PO 4
    Graduates will communicate analytical findings clearly, collaborate effectively within diverse teams, and provide actionable insights to stakeholders across organizational levels.
  • PO 5
    Graduates will practice ethical and responsible data usage, maintaining transparency and integrity in data processes while addressing the broader social and ethical impacts of their analytical work.
  • PO 6
    Graduates will bridge theory with practice by engaging in experiential learning and applied research, gaining hands-on experience through projects, internships, and real-world problem solving.

Program Learning Outcomes (PLOs)

  • PLO 1: Business Analytics Knowledge and Strategic Insight
    Graduates will develop a thorough understanding of business analytics, equipping them with the ability to analyze and interpret data to inform strategic business decisions and drive organizational performance.
  • PLO 2: Advanced Critical Thinking and Analytical Problem-Solving
    Graduates will demonstrate strong critical thinking and analytical problem-solving skills, utilizing data-driven insights to address complex business challenges and propose innovative, ethical solutions.
  • PLO 3: Collaborative Leadership and Ethical Data Practices
    Graduates will exhibit effective leadership and collaboration skills, guiding teams through data-driven decision-making while promoting ethical practices in handling and analyzing business data.
  • PLO 4: Technological Proficiency and Data-Driven Innovation
    Graduates will leverage advanced analytics tools, AI, and machine learning technologies to extract actionable insights, optimize processes, and drive innovation in data-centric business environments.
  • PLO 5: Applied Business Research and Entrepreneurial Thinking
    Graduates will gain expertise in applied business research, using analytics to identify opportunities, develop innovative solutions, and contribute to sustainable business strategies.
Program Learning Outcomes (PLOs) Alignment with the Department Mission Statement
PLO 1: Business Analytics Knowledge and Strategic Insight
  • Supports strategic thinking through data-informed decision- making
  • Reinforces goal of producing informed, high-performing leaders
  • Aligns with commitment to cutting-edge management education
PLO 2: Advanced Critical Thinking and Analytical Problem-Solving
  • Promotes experiential learning and analytical rigor
  • Encourages innovation and ethical problem-solving
  • Aligns with mission to nurture creative, entrepreneurial minds
PLO 3: Collaborative Leadership and Ethical Data Practices
  • Advances leadership development and teamwork
  • Promotes ethical responsibility in data handling
  • Supports values-driven curriculum goals
PLO 4: Technological Proficiency and Data-Driven Innovation
  • Reflects commitment to digital and AI-enabled education
  • Supports innovation and agility in modern business practice
  • Aligns with “cutting edge of management theory and practice
PLO 5: Applied Business Research and Entrepreneurial Thinking
  • Reinforces mission of practice-oriented, high-impact-research
  • Encourages entrepreneurial thinking and opportunity recognition
  • Supports ongoing engagement with faculty and business leaders

Graduate Attributes (GAs)

  • GA 1: Analytical and Critical Thinking:
    Graduates will apply advanced analytical techniques and critical thinking skills to interpret data, solve complex business problems, and support strategic decision-making.
  • GA 2: Technological Proficiency:
    Graduates will leverage cutting-edge technologies, including AI, machine learning, and data visualization tools, to extract insights and drive business innovation.
  • GA 3: Business Intelligence and Strategic Insight:
    Graduates will harness data-driven insights to enhance business intelligence, optimize operations, and make informed decisions that align with organizational goals.
  • GA 4: Effective Communication and Collaboration:
    Graduates will communicate complex data findings clearly and concisely, collaborating with diverse teams to translate insights into actionable business strategies.
  • GA 5: Ethical and Responsible Data Handling:
    Graduates will uphold ethical standards in data collection, analysis, and reporting, ensuring transparency and responsible use of data in business contexts.

Key Features

  • Core Business Curriculum
    BBA degree at University of South Asia offers a broad array of courses covering essential areas of business such as accounting, finance, marketing, management, economics, and operations management. These core courses provide students with a solid understanding of fundamental business concepts and practices.
  • Specialization Options
    It allows students to specialize in specific areas of business according to their interests and career goals. Common specializations include finance, marketing, human resource management, entrepreneurship, international business, and information technology management. Specialization tracks often include additional coursework and sometimes internships tailored to the chosen field.
  • Experiential Learning Opportunities
    Our BBA programs often incorporate experiential learning opportunities to complement classroom instruction. These may include internships, co-op programs, case competitions, consulting projects, study abroad programs, and simulations. These experiences help students apply theoretical knowledge to real-world situations and develop practical skills valued by employers.
  • Emphasis on Soft Skills Development
    In addition to technical knowledge, we typically emphasize the development of soft skills such as communication, teamwork, critical thinking, problem-solving, leadership, and ethical decision-making. These skills are essential for success in the business world and are often cultivated through group projects, presentations, discussions, and other interactive activities.
  • Industry Connections and Networking
    Our program has strong ties to the business community, providing students with opportunities to connect with industry professionals through guest lectures, networking events, career fairs, alumni networks, and mentorship programs. These connections can be invaluable for internships, job placements, and long-term career advancement.
Industry Partnership Co-op Programs for Students Industry Partnership program

Admission Criteria

Category of Students Eligibility Criteria Duration
Intermediate Students
  • Candidate must be intermediate or equivalent degree qualified.
 4 Years
ADP Students (Same Discipline)
  • Completion of ADP (Same Discipline)
  • Must have at least 2 CGPA, enroll directly in the 5th semester without the need for bridging semester
 2 Years
BA/ADP (Other Discipline) Students
  • Completion of BA or ADP (Other Discipline)
  • Must have at least 2 CGPA or 50% marks
  • Must take a bridging semester before continuing to the 5th semester of the Program
  • In cases where students are required to take a bridging semester before continuing to the 5th semester, an Admissions Committee, headed by the Head of the Department and comprising two senior faculty members, will review the student’s academic background and assign appropriate courses to ensure alignment with the program’s learning outcomes.
 2.5 Years

Admission Process

  1. Fill out the admission form.
  2. Pay the application fee of Rs. 5,000.
  3. Appear for the admission test.
  4. Pass the test with a minimum of 60% marks.
  5. Students who pass the test can enroll in the premium educational program.
  6. An acceptance or rejection letter will be issued.
  7. The last date for fee deposit will be clearly indicated on the fee voucher.
  8. Admission will be canceled for students who do not pay the required dues by the deadline.
  9. Admission tests are conducted every Saturday and Wednesday.
  10. Tests will be conducted on computers.
  11. Test results will be announced the next day and communicated to students via WhatsApp and Email.

Program Structure Overview

Bachelor of Science in Business Analytics Program is of 4-years duration, spread over 8 regular semesters, and consisting of 130 credit hours

Program Details

Course category Number of courses in program Credit hours
General Education 15 34
Majors 26 78
Interdisciplinary Courses 4 12
Internship (9 weeks) 1 3
Project 1 3
Total 47 130

Degree Completion Requirements

Program Feature Details
Minimum Duration 4 years
Maximum Duration 6 Years (Extendible for further 1 years with the approval of competent authority)
Semesters 8
Semester Duration 16 Weeks (Course Work)
Project Credit Hours 3
Internship Credit Hours 3
Minimum Credit Hours Required 130
Minimum CGPA Required 2.0/4.0

Program Curriculum

Semester 1
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
1.QRE1001AI-Driven Statistical Data Analysis3General EduN/A
2.ANH1001Creative Designing with AI Tools2General Edu/ Art & HumanitiesN/A
3.ICT1001AI Integrated ICT3 (2+1)General Edu / ICTN/A
4.ENG1001AI-Powered Functional English3General EduN/A
5.SSC1001Understanding Human Psychology with AI2General Edu/Social SciN/A
6.PAK1001Pakistan: Ideology & Constitution2General EduN/A
Semester Credit Hours15
Semester 2
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
7.QRE1002Mathematical Problem Solving with AI3General EduN/A
8.ENG1002AI Assisted English Writing3General Edu/ Expository WritingN/A
9.RNE1001Islamic Studies/Ethics2General Edu / Social Sci.N/A
10.ETR1001AI Embedded Entrepreneurship2General Edu / Ent.N/A
11.BUS1101Management Principles and Practices3Major 1N/A
12.BAN1101Introduction to Data Analytics3Major 2N/A
Semester Credit Hours16
Semester 3
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
13.NSC1001Food, Nutrition & Wellbeing3General EduN/A
14.CIV1001Civic and Community Engagement2General EduN/A
15.PAK1002Pakistan Studies2Pak StudiesN/A
16.ISL1001Understanding of the Holy Quran I1Holy QuranN/A
17.BAN1102Marketing Fundamentals and Principles3Major 3N/A
18.BAN2102Programming Fundamentals (Python)3Major 4Programming Fundamentals
19.BAN2104Accounting for Decision Making3Major 5N/A
Semester Credit Hours17
Semester 4
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
20.ISL1002Understanding of the Holy Quran II1Holy QuranUnderstanding of the Holy Quran I
21.BAN2106Applied Marketing Management3Major 6Marketing Fundamentals and Applications
22.BAN2103Business Intelligence Tools3Major 7N/A
23.BAN2103Finance for Managers3Major 8N/A
24.BAN2105Economic Fundamentals3Major 9N/A
25.BAN2104Database Management Systems3Major 10N/A
Semester Credit Hours16
Semester 5
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
26.BAN3102Data Visualization3InterdisciplinaryN/A
27.BAN3103Machine Learning for Business3InterdisciplinaryN/A
28.BAN2108Business Communication and Presentation Skills3Major 11N/A
29.BAN2111Financial Decision Making3Major 12Finance for Managers
30.BAN2110Basics of Econometrics3Major 13Economic Fundamentals
31.BAN3113Introduction to Artificial Intelligence in Business3Major 14N/A
Semester Credit Hours18
Semester 6
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
32.BAN3117Consumer Behavior in Digital Era3Interdisciplinary
33.BAN3104Predictive Analytics in Business3Major 15
34.BAN3116Innovation and Entrepreneurship3Major 16
35.BAN3114Cost & Management Accounting3Major 17Accounting for Decision Making
36.BAN3118Research Methods in Business3Major 18Management Principles and Practices
Semester Credit Hours15
Summer Semester
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
Internship - 9 Weeks or more3Compulsory
Semester Credit Hours3
Semester 7
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
37.BAN4104Big Data3InterdisciplinaryN/A
38.BAN4211Supply Chain Management3Major 19Management Principles and Practices
39.BAN4215Advertising And Promotion3Major 20Management Principles and Practices
40.BAN3104Brand Management3Major 21Management Principles and Practices
41.BAN4122Business Strategy & Policy3Major 22Management Principles and Practices
Semester Credit Hours15
Semester 8
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
42.BAN4123Financial Reporting and Analysis3Major 23Finance for Managers
43.BAN4105Marketing Analytics3Major 24N/A
44.BAN4106Decision Science in Business3Major 25
45.BAN4126Professional & Employability Skills3Major 26Human Resource Management
Capstone Project3Compulsory
Semester Credit Hours15
Program Credit Hours130

Student Success Stories

Sarah, our BS‑BA graduate, utilized the knowledge and skills gained during her program to launch her own successful data-driven startup. Drawing on her coursework in entrepreneurship, data visualization, and customer analytics, she developed a business plan for a tech-enabled restaurant/cafe. With determination and strategic use of analytics, she secured funding, optimized operations, and built a high-performing team. Today, her startup has grown into a thriving business, known for using data to enhance customer experiences and drive growth.
Sarah Faiz
Ali, another BS‑BA graduate, started his career in a multinational corporation after completing an internship facilitated by his university's career services. Through his Business Analytics program at the University of South Asia, he gained a solid understanding of data-driven decision-making and honed his analytical and problem-solving skills. His ability to translate data into actionable business insights quickly caught the attention of senior management, leading to rapid promotions. Today, he holds a senior leadership position, where he oversees a team of analysts and drives strategic initiatives through data intelligence.
Ali Zubair
Aneela, passionate about sustainability and corporate social responsibility, utilized her Business Analytics program to make a difference in the world. Through internships and volunteer opportunities, she gained practical experience in sustainability reporting, data-driven project evaluation, and community engagement analytics. After graduation, she joined a nonprofit organization focused on environmental conservation, where she applies her data analytics expertise to measure impact, optimize resources, and drive sustainable initiatives.
Aneela Riaz
Noman, our BS‑BA graduate with a specialization in Financial Analytics, demonstrated exceptional aptitude and dedication throughout his program. His coursework equipped him with a strong foundation in financial modeling, investment analytics, and risk management using data-driven tools. Leveraging internship opportunities provided by his university's career services, he gained practical experience in the finance and investment industry. After graduation, he secured a position at a prestigious investment firm, where he quickly rose through the ranks due to his analytical prowess and ability to uncover hidden insights in complex data. Today, he is a respected portfolio manager, responsible for managing high-value investments using advanced predictive analytics.
Noman Ali

Research opportunities

Our BBA program offers various research opportunities for students to explore contemporary business issues and contribute to the advancement of knowledge in the field. Students have access to faculty mentorship, research seminars, and collaborative projects as mentioned below:
Undergraduate Research Programs
University of South Asia offers undergraduate research programs specifically tailored for business students. These programs may involve working closely with faculty members on research projects, either as research assistants or through independent study courses. Our students can explore topics of interest within business disciplines and contribute to academic research in areas such as finance, marketing, management, entrepreneurship, and economics.
Faculty Mentored Research
Our students can reach out to faculty members who are conducting research in their areas of interest and express their willingness to get involved. Faculty often welcome undergraduate students as research assistants to assist with literature reviews, data collection and analysis, and other aspects of research projects. This provides valuable hands-on experience and mentorship from experienced researchers.
Honors Programs and Thesis Projects
Our University offers honors programs or thesis options for high-achieving undergraduate students, including those pursuing a BBA. Students in these programs typically work on independent research projects under the guidance of a faculty mentor, culminating in a thesis or capstone project. This allows our students to delve deeply into a specific topic of interest and make original contributions to the field.
Business Competitions and Case Studies
Students at our university can participate in business competitions and case study competitions, which often involve conducting research, analyzing business problems, and presenting solutions to judges. These competitions provide a platform for our students to apply their knowledge and skills in real-world scenarios, receive feedback from industry professionals, and gain recognition for their work.
Industry Partnerships and Internships
University of South Asia collaborates with industry partners to provide research opportunities for BBA students. This may involve partnering with companies on research projects, conducting market research or feasibility studies, or analyzing industry trends and best practices. Internships can also offer opportunities for BBA students to engage in research-related activities within organizations, such as conducting market research, analyzing financial data, or evaluating business processes.

Career Prospects

After completion of bachelors in business administration, our graduates are eligible to work in different corporate sectors. Whether they want to get into sales and marketing or apply for jobs in desk management or HR, it would all depend upon their interest and the area of work they want to pursue.
Campus Engagement Industry Partnership Co-op Programs for Students Industry Partnership program
Management Consultant
  1. BBA graduates often pursue careers as management consultants, working for consulting firms to advise organizations on strategic planning, operations improvement, organizational restructuring, and other business challenges. Management consultants analyze data, conduct research, and develop recommendations to help clients enhance their performance and achieve their objectives.
Financial Analyst

BBA graduates with a concentration in finance can pursue careers as financial analysts, working for banks, investment firms, corporations, or government agencies. Financial analysts evaluate investment opportunities, analyze financial data, assess market trends, and provide recommendations on investment decisions, mergers and acquisitions, or financial planning strategies.

Marketing Manager

Graduates specializing in marketing can pursue careers as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. Marketing managers conduct market research, analyze consumer behavior, oversee advertising and promotional campaigns, and collaborate with sales teams to drive revenue growth and market share.

Human Resources Manager

Graduates interested in human resource management can pursue careers as HR managers, overseeing recruitment, training, employee relations, compensation and benefits, and other HR functions within organizations. HR managers play a critical role in attracting and retaining talent, fostering a positive work culture, and ensuring compliance with employment laws and regulations.

Entrepreneur/Small Business Owner

Some graduates choose to start their own businesses or join family businesses as entrepreneurs or small business owners. With a solid foundation in business principles and management skills, entrepreneurs identify business opportunities, develop business plans, secure funding, and launch and grow their ventures in various industries.

FAQs

Graduates are in demand across industries such as finance, healthcare, retail, e-commerce, consulting, and technology—any sector where data-driven decision-making is essential.

Students work with predictive analytics tools, machine learning models, data visualization platforms, and AI-powered business intelligence and decision support systems.

Yes, the program begins with foundational coursework in statistics, data management, and business principles, then advances to applied analytics, machine learning, and real-world data strategy.

The curriculum focuses on real-world case studies, hands-on projects, and industry-standard tools to tackle complex business problems using data analysis, forecasting, and AI-driven insights.

Graduates are prepared for roles such as data analyst, business intelligence analyst, marketing analyst, operations analyst, data consultant, or analytics-driven strategist in organizations of all sizes.

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