University of South Asia Logo

Bachelor of Graphic and Web Design

Degree Level
Duration
4 years
Semester Fee
Rs. 200,000
Registration Fee
Rs. 25,000
Application Fee
Rs. 5,000
Apply Now

Navigate Page

Bachelor of Graphic and Web Design Overview

In today’s world, good design means good business. This program combines visual creativity with digital fluency — teaching you how to craft compelling brand stories, responsive websites, and digital campaigns. You’ll learn UX/UI design, branding, illustration, motion graphics, and AI-enhanced creative tools. Our faculty are practicing designers, agency leads, and tech-savvy creatives who bring real client work into the classroom. With project-based learning and live briefs, you’ll graduate as a designer who can think, build, and lead in a digital-first world.

      Key Features

      • Strong Foundation in Visual and Digital Design
        The program covers typography, branding, user interface design, and web development, blending artistic creativity with technical execution.
      • AI-Enhanced Creative Workflows
        Students use AI tools like Canva AI and Adobe Sensei for layout generation, brand identity development, and automated testing of user experiences based on real data.
      • Versatile Career Opportunities
        Graduates can pursue careers as graphic designers, UI/UX designers, or web developers across digital marketing, tech, and media industries.
      • Adaptability in a Rapidly Evolving Industry
        The curriculum prepares students to stay current in design trends and technologies, leveraging AI to streamline production and enhance visual storytelling.

          Admission Criteria

          Fill admission form
          Pay application fee Rs. 5,000
          Appear in the admission test
          Pass the test with 60% marks
          Students who pass can join premium Educational program
          Acceptance or rejection letter is issues
          Last date for fee deposit is given
          Admission of Students who don’t pay dues are cancelled.
          Every Saturday and Wednesday admission test will be conducted.
          Test will be conducted on computers.
          Results will be announced the next day and informed to the students on WhatsApp and email.

          Admission Process

          1. 1. Fill out the admission form.
          2. 2. Pay the application fee of Rs. 5,000.
          3. 3. Appear for the admission test.
          4. 4. Pass the test with a minimum of 60% marks.
          5. 5.Students who pass the test can enroll in the premium educational program.
          6. 6. An acceptance or rejection letter will be issued.
          7. 7. The last date for fee deposit will be clearly indicated on the fee voucher.
          8. 8. Admission will be canceled for students who do not pay the required dues by the deadline.
          9. 9. Admission tests are conducted every Saturday and Wednesday.
          10. 10.Tests will be conducted on computers.
          11. 11. Test results will be announced the next day and communicated to students via WhatsApp and email.
          Semester No 1
          Credit Hours
          QRE1001 - Mathematical Problem Solving with Data Analytics
          03
          ANH1001 - Creative Design and Digital Innovation
          02
          ICT1001 - Applications of ICT for Smart Learning
          3 (2+1)
          ENG1001 - Effective Communication in Digital World
          03
          SSC1001 - Psychology and Human Behavior in the Digital Age
          02
          PAK1001 - Pakistan: Ideology & Constitution
          02
          Semester No 2
          Credit Hours
          QRE1002 - Data Analysis for Informed Decision-Making
          03
          ENG1002 - Writing & Reading for Impact
          03
          RNE1001 - Islamic Studies / Ethics and AI Morality
          02
          ETR1001 - Entrepreneurship and Financial Literacy
          02
          Typography with Generative AI Techniques
          03
          Quantitative Reasoning & AI Logic
          03
          Semester No 3
          Credit Hours
          NSC1001 - Modern Approaches to Health, Nutrition, and Wellbein
          3 (2+1)
          CIV1001 - Civic and Community Engagement
          02
          Web Design I: AI-Assisted Layouts
          03
          Photography and Image Editing with AI
          03
          Studio Practice I: Generative Composition with AI
          03
          Semester No 4
          Credit Hours
          Motion Graphics & Animation with AI
          03
          UX/UI Design II: Predictive User Journeys with AI
          03
          Content Strategy and Copywriting with AI
          03
          Studio Practice II: AI-Enhanced Animations
          03
          Ethics and AI in Visual Communication
          03
          Semester No 5
          Credit Hours
          AI Interdisciplinary I
          03
          AI Interdisciplinary II
          03
          Digital Product Design with AI Workflows
          03
          Studio Practice III: AI Retail Campaigns
          03
          Research Methods in Design (AI-Aided)
          03
          Semester No 6
          Credit Hours
          AI Interdisciplinary III
          03
          AI Interdisciplinary IV
          03
          Studio Practice IV: AI Interactive Lab
          03
          Mobile Application Design with AI Integration
          03
          Freelancing and Portfolio Development using AI
          03
          Semester No 7
          Credit Hours
          Advanced Topics in AI for Creative Industries
          03
          Studio Practice V: Capstone Ideation with AI
          03
          Internship in AI-Driven Design Environments
          03
          Design Entrepreneurship & Startups with AI
          03
          Seminar on Emerging AI Trends in Design
          03
          Semester No 8
          Credit Hours
          Final Year Project (AI-Led Design Innovation)
          03
          Studio Practice VI: AI Showcase and Critique
          03
          Professional Practice & Future of AI Design
          03
          Capstone Project
          03

          Student Success Stories

          The hands-on training and AI-powered tools like Adobe Sensei helped me design intuitive interfaces that improve user engagement and satisfaction.
          Bilall
          Alumani
          From typography to digital branding, the program shaped my creative vision. Using Canva AI boosted my productivity and client satisfaction.
          Danish Ahmed
          Alumani
          Thanks to this program, I confidently design responsive websites. AI tools made testing and layout optimization much faster and smarter.
          Mehak Riaz
          Alumani

          Faqs

          Students are trained in Adobe Creative Suite (Photoshop, Illustrator, XD), Figma, Canva, and AI platforms like Adobe Sensei for design enhancement

          Yes, students learn HTML, CSS, JavaScript, and basic frameworks to develop interactive, responsive websites.

          Absolutely. Each student builds a professional portfolio that showcases branding, UI/UX, and web projects, which is essential for job placement.

          AI aids in layout generation, A/B testing, user feedback analysis, and design automation, helping students create data-driven and visually effective work.

          Apply Now for fall admission 2025
          University of South Asia Logo

          Empowering Future Leaders at the University of South Asia . Where creativity and innovation meet dynamic, supportive learning, preparing youth to excel in their chosen professions.

          Pages

          Quick Links

          Get in Touch

          Get in touch with our university for personalized assistance, expert guidance, or to learn more about our programs and admissions. We’re here to help with any questions. Contact us today!

          Cantt Campus

          • admissions@usa.edu.pk
          • 03117111112
          • 47 Tufail Road, Lahore Cantt

          Raiwind Road Campus

          • admissions.rwd@usa.edu.pk
          • 0423 523 0722
          • 5 KM Raiwind Road, Lahore
          © 2025 University of South Asia. All rights reserved.
          Facebook Twitter Youtube Instagram