University of South Asia Logo

Bachelor of Media and Communication Studies

Degree Level
Duration
4 years
Semester Fee
Rs. 200,000
Registration Fee
Rs. 25,000
Application Fee
Rs. 5,000
Apply Now

Navigate Page

Program Overview

Media is no longer just about storytelling — it’s about strategy, data, and impact. With the global digital media industry valued at over $500 billion, this program trains you to lead in journalism, advertising, content creation, and strategic communication. You’ll learn smart media production, digital campaign planning, and AI-powered trend analysis. Courses are taught by media veterans, editors, and digital strategists who’ve worked in national TV, global publications, and agency networks. From podcasting to public relations, the learning is hands-on and rooted in real projects, internships, and newsroom simulations. Your voice won’t just be heard — it’ll be remembered.

      Key Features

      • Comprehensive Curriculum
        Covers media theory, digital media production, journalism, media ethics, film studies, communication research, public relations, advertising, and media laws.
      • Hands-On Experience
        Practical skills through workshops, lab sessions, internships, and interactive projects using the latest industry tools and technologies.
      • Industry-Relevant Skills
        Critical analysis, audience understanding, multimedia production, digital media proficiency, communication, research, and project management skills.
      • Experienced Faculty
        Instructors with extensive academic and industry experience providing valuable insights and mentorship.
      • Research Opportunities
        Rich research prospects including projects, independent studies, assistantships, and collaborations with industry.
      • State-of-the-Art Facilities
        Partnerships with leading media organizations providing internships, guest lectures, workshops, and industry-sponsored projects.
      • Strong Industry Linkages
        Partnerships with leading media organizations providing internships, guest lectures, workshops, and industry-sponsored projects.
      • Career Support
        Comprehensive career support including networking, internships, resume building, interview skills workshops, and job placement guidance.
      Degree Associate of Media and Communication Studies

          Admission Criteria

          Fill admission form
          Pay application fee Rs. 5,000
          Appear in the admission test
          Pass the test with 60% marks
          Students who pass can join premium Educational program
          Acceptance or rejection letter is issues
          Last date for fee deposit is given
          Admission of Students who don’t pay dues are cancelled.
          Every Saturday and Wednesday admission test will be conducted.
          Test will be conducted on computers.
          Results will be announced the next day and informed to the students on WhatsApp and email.

          Admission Process

          1. 1. Fill out the admission form.
          2. 2. Pay the application fee of Rs. 5,000.
          3. 3. Appear for the admission test.
          4. 4. Pass the test with a minimum of 60% marks.
          5. 5.Students who pass the test can enroll in the premium educational program.
          6. 6. An acceptance or rejection letter will be issued.
          7. 7. The last date for fee deposit will be clearly indicated on the fee voucher.
          8. 8. Admission will be canceled for students who do not pay the required dues by the deadline.
          9. 9. Admission tests are conducted every Saturday and Wednesday.
          10. 10.Tests will be conducted on computers.
          11. 11. Test results will be announced the next day and communicated to students via WhatsApp and email.
          Semester No 1
          Credit Hours
          Web Design and Development
          03
          Digital Marketing
          03
          Creative Design Suite
          03
          Content Creation and Presentation
          03
          To be Provided by University
          03
          Semester No 2
          Credit Hours
          Introduction to Computing & Social Media Technologies
          03
          Introduction to Mass Communication
          03
          English Composition & Comprehension
          03
          Mass Media in Pakistan
          03
          News Reporting, Sub-Editing and Page Design
          03
          Islamic Studies
          02
          Semester No 3
          Credit Hours
          Social Psychology
          03
          Communication & Interpersonal Skills
          03
          Pakistan Studies
          02
          National and International Affairs
          03
          Conflict & Peace Journalism
          03
          Media History, Press Laws and Ethics
          03
          Semester No 4
          Credit Hours
          Introduction to Broadcast Media
          03
          Principles of Public Relations
          03
          Contemporary World Media
          03
          Math/Statistics
          03
          Political Science
          03
          Journalistic Language (English & Urdu)
          03
          Semester No 5
          Credit Hours
          Theories of Mass Communication
          03
          Media Seminar
          03
          Online Journalism
          03
          Fundamentals of Advertising
          03
          Introduction to Documentary and Short Film Production
          03
          Semester No 6
          Credit Hours
          International Communication
          03
          Development Communication/DSC
          03
          Feature, Column & Editorial Writing/Opinion Writing
          03
          Research Methods
          03
          Organizational Behavior
          03
          Citizen Journalism/ Community Media (Regional Mass Media)
          03
          Semester No 7
          Credit Hours
          Specialization Elective -1
          03
          Specialization Elective -2
          03
          Video Editing
          03
          Photo Journalism
          03
          Gender and Media
          03
          Introduction to Film, Theatre & Drama Studies
          03
          Semester No 8
          Credit Hours
          Specialization Elective -3
          03
          Specialization Elective -4
          03
          Mass Media and Society
          03
          Internship
          03
          Project/Thesis
          03

          Student Success Stories

          CEO of ARK Production, known for leadership in media.
          Abdullah Khan
          Alumani
          Charismatic Program Host on Express News.
          Syed Muzammil Shah
          Alumani
          Accomplished journalist focusing on social issues and women's rights.
          Anam Lodhi
          Alumani
          Assignment Editor at ARY News, skilled in investigative reporting.
          Daniyal Riaz
          Alumani

          Research Opportunities

          Degree Associate of Media and Communication Studies
          Advertising Strategies
          Explore trends in digital, print, and broadcast ads, including audience targeting and brand integration.
          Media Production
          Learn about pre-production, scriptwriting, editing, and distribution across platforms.
          Copywriting and Content Creation
          Develop skills in crafting engaging content and copy for various media channels.
          Public Relations and Media Management
          Study PR’s role in media narratives, crisis communication, and media relations.
          Digital Media Innovations
          Investigate emerging tech in social media analytics, VR storytelling, and digital marketing.

          Career Prospects

          Degree Associate of Media and Communication Studies
          Industries and Roles
          1. Media and Entertainment: Content creation for TV, film, streaming, social media.
          2. Digital Marketing: Strategies, content for online campaigns, social media.
          3. Public Relations: Crafting narratives, media management, image shaping.
          4. Journalism: Reporting, investigating, news communication.
          5. Advertising and Branding: Creative campaigns for products, services, brands.
          6. Publishing: Content editing, production, distribution for various mediums.
          7. Social Media Management: Building online communities, content strategy.
          8. Broadcasting: Radio/TV program production, news, entertainment.
          9. Film and Video Production: Directing, producing, editing content.
          10. Content Creation: Multimedia content for websites, blogs, podcasts.

          Faqs

          Digital Media Production, Journalism, Public Relations, Advertising, and Media Management.

          • Through individual and collaborative media projects, often partnered with industry professionals.
          • Via workshops, seminars, courses, interactive assignments, and group projects focusing on communication, teamwork, leadership, and creative thinking.
          • The Career Services Office helps with internship and job opportunities, interview preparation, and connections with media organizations.
          • Through media-focused clubs, industry seminars, conferences, guest lectures, alumni mentorship, internships, and collaborative projects.
          • Vibrant and enriching, with access to modern media facilities, a variety of events, workshops, and cultural activities promoting creativity and collaboration.
          Apply Now for fall admission 2025
          University of South Asia Logo

          Empowering Future Leaders at the University of South Asia . Where creativity and innovation meet dynamic, supportive learning, preparing youth to excel in their chosen professions.

          Pages

          Quick Links

          Get in Touch

          Get in touch with our university for personalized assistance, expert guidance, or to learn more about our programs and admissions. We’re here to help with any questions. Contact us today!

          Cantt Campus

          • admissions@usa.edu.pk
          • 03117111112
          • 47 Tufail Road, Lahore Cantt

          Raiwind Road Campus

          • admissions.rwd@usa.edu.pk
          • 0423 523 0722
          • 5 KM Raiwind Road, Lahore
          © 2025 University of South Asia. All rights reserved.
          Facebook Twitter Youtube Instagram