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Master of Business Administration (2 Years)

Degree Level
Graduate, MBA
Duration
2 years
Semester Fee
Rs. 200,000
Registration Fee
Rs. 25,000
Application Fee
Rs. 5,000
Scholarships
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Program Overview

The MBA program at the Faculty of Management Science, University of South Asia, is designed to prepare innovative leaders and professionals for corporate and public sectors, while also fostering entrepreneurial acumen to create global value. Our comprehensive curriculum offers a wide spectrum of learning opportunities, ensuring students develop a skill set adaptive to a dynamically changing world. This commitment to excellence is reflected in our focus on teaching, experiential learning, and scholarly research, creating a robust and forward-thinking knowledge base. We actively seek strategic collaborations with industries and academic institutions worldwide to enhance our program offerings and provide our students with a global perspective. Join us to become a visionary leader equipped to make a significant impact in the business world.

Program Objectives (POs)

  • PO 1
    Demonstrate the ability to integrate AI and emerging technologies for transforming business processes and achieving competitive advantage.
  • PO 2
    Formulate and implement strategic business plans that align with digital transformation trends and technological advancements.
  • PO 3
    Apply data analytics tools and techniques to support evidence-based and data-driven business decision-making.
  • PO 4
    Exhibit innovation and entrepreneurial skills by identifying new business opportunities and developing tech-enabled ventures.
  • PO 5
    Understand global business dynamics and apply ethical, responsible practices in international and technology-driven environments.
  • PO 6
    Engage in lifelong learning and remain adaptive to emerging trends in business, AI, and technology.

Program Learning Outcomes (PLOs)

  • PLO 1:
    Enable Students to Integrate AI and Technology for Business Transformation: Acquire a deep understanding of how AI, machine learning, and other emerging technologies are revolutionizing the business landscape, enabling you to leverage these tools to drive innovation, enhance decision-making, and establish sustainable competitive advantages.
  • PLO 2:
    Strategic Management in the Digital Age: Develop the ability to formulate and execute business strategies that effectively utilize AI and technology. Identify opportunities for digital transformation, manage digital disruptions, and lead organizations in the digital era.
  • PLO 3:
    Data-Driven Decision Making: Learn to make informed decisions by analyzing large datasets using AI and data analytics tools. Extract actionable insights from data to drive business growth and competitiveness.
  • PLO 4:
    Innovation and Entrepreneurship: Cultivate a creative and entrepreneurial mindset to identify and capitalize on opportunities in the digital economy. Innovate and develop new business models that leverage AI and technology for competitive advantage.
  • PLO 5:
    Global Business Acumen: Navigate the complexities of the global business environment in the context of AI and technology. Gain a global perspective on how businesses use AI and technology to expand into new markets and compete globally.
  • PLO 6:
    Continuous Learning and Adaptability: Adopt a mindset of continuous learning and adaptability to thrive in a rapidly evolving business environment. Stay updated with the latest developments in AI and technology and adapt your skills and knowledge accordingly.
Program Learning Outcomes (PLOs) Alignment with Department Mission Statement
PLO 1: Integrate AI and Technology for Business Transformation. Promotes cutting-edge management practices by leveraging AI and emerging technologies to drive innovation and sustainability.
PLO 2: Strategic Management in the Digital Age. Develops business leadership by equipping students to strategize and manage digital disruptions in a tech-driven economy.
PLO 3: Data-Driven Decision Making. Encourages high-impact experiential learning through data analytics and informed decision-making.
PLO 4: Innovation and Entrepreneurship. Fosters a creative and entrepreneurial mindset by identifying digital opportunities and developing AI-driven business models.
PLO 5: Global Business Acumen. Prepares students to navigate global business landscapes by leveraging AI and technology to expand into new markets.
PLO 6: Continuous Learning and Adaptability. Inculcates lifelong learning habits to help students stay ahead of technological advancements and industry changes.

Graduate Attributes (GAs)

  • GA 1: Strategic Leadership and Decision-Making:
    Graduates will demonstrate the ability to lead organizations, make strategic decisions, and navigate complex business environments with confidence and vision.
  • GA 2: Analytical and Critical Thinking:
    Graduates will apply advanced analytical techniques to assess business challenges, interpret data, and develop evidence-based solutions.
  • GA 3: Global Business Acumen:
    Graduates will understand global markets and adapt strategies to diverse cultural, economic, and regulatory environments, fostering a global mindset.
  • GA 4: Innovative and Entrepreneurial Mindset:
    Graduates will embrace innovation and entrepreneurial thinking, identifying new business opportunities and driving organizational growth.
  • GA 5: Ethical and Social Responsibility:
    Graduates will uphold ethical principles, promote sustainability, and integrate social responsibility into business practices and decision-making.

Key Features

  • Specialized Tracks
    Our MBA programs offer specialized tracks in areas such as Entrepreneurship, Marketing, Finance, and Human Resource Management. These tracks allow students to focus their studies on their specific areas of interest and career goals, providing them with a competitive edge in the job market.
  • Experiential Learning
    We believe in learning by doing. Our MBA programs emphasize experiential learning through case studies, simulations, internships, and real-world projects. This approach ensures that our students are well-equipped with practical skills and knowledge that are immediately applicable in the workplace.
  • Industry Collaboration
    We have strong ties with industry partners, which enable us to offer guest lectures, workshops, and industry visits. This collaboration ensures that our curriculum is aligned with industry needs and provides students with valuable insights into the corporate world.
  • Global Perspective
    Our MBA programs incorporate a global perspective, exposing students to international business practices, cross-cultural management, and global economic trends. This global outlook prepares our students to excel in the increasingly interconnected world of business.
  • Experienced Faculty
    Our MBA programs are taught by experienced faculty members who have not only academic expertise but also practical industrial knowledge. This ensures that our students learn from instructors who have real-world experience and can provide valuable insights into the business world.
  • Research and Innovation
    We encourage research and innovation among our MBA students. Our programs provide opportunities for students to engage in research projects, present papers at conferences, and publish their work in journals. This focus on research and innovation fosters a culture of continuous learning and growth.
  • Professional Development
    We offer comprehensive professional development services to our MBA students, including career counseling, resume building, interview preparation, and networking opportunities. These services help our students enhance their employability and advance their careers.
  • Ethical Leadership
    We emphasize the importance of ethical leadership in our MBA programs. We instill in our students the values of integrity, accountability, and social responsibility, preparing them to be ethical leaders in their organizations and communities.

What Makes MBA a great Experience at University of South Asia?

  • Dynamic Learning Environment
    Immerse yourself in a dynamic learning environment that fosters critical thinking, creativity, and innovation. Our practical approach to learning ensures that you are prepared to tackle real-world challenges and seize opportunities in your career.
  • Industry-Relevant Curriculum
    Benefit from a curriculum that is designed in collaboration with industry experts to ensure its relevance to the current business landscape. Our programs are constantly updated to reflect the latest trends and developments in the industry, giving you a competitive edge.
  • Global Perspective
    Gain a global perspective through our MBA programs, which focus on international business practices and cross-cultural management. Our curriculum prepares you to navigate the complexities of the global business environment with confidence and competence.
  • Experienced Faculty
    Learn from experienced faculty members who bring a wealth of academic expertise and practical industrial knowledge to the classroom. Our faculty members are committed to your success and are dedicated to providing you with the guidance and support you need to excel.
  • Networking Opportunities
    Build valuable connections with industry professionals through our networking events, guest lectures, and industry visits. Our extensive network will help you expand your horizons and open doors to exciting career opportunities.

Admission Criteria

  1. For the Students with Non-Business Education Background
  2. The program has adopted the entry/admission requirements defined in HEC guidelines. The candidate willing to get admission in MBA (2 year program) must have: 16 years of education in any discipline from a chartered university with a minimum of 2nd division or with minimum of 2 CGPA.

Admission Process

  1. Fill out the admission form.
  2. Pay the application fee of Rs. 5,000.
  3. Appear for the admission test.
  4. Pass the test with a minimum of 60% marks.
  5. Students who pass the test can enroll in the premium educational program.
  6. An acceptance or rejection letter will be issued.
  7. The last date for fee deposit will be clearly indicated on the fee voucher.
  8. Admission will be canceled for students who do not pay the required dues by the deadline.
  9. Admission tests are conducted every Saturday and Wednesday.
  10. Tests will be conducted on computers.
  11. Test results will be announced the next day and communicated to students via WhatsApp and Email.

Program Structure Overview

The Master of Business Administration program is of 2-years duration, spread over 4 regular semesters, and consisting of 60 – 68 credit hours, 36 Credit Hours from the Core Courses and 32 Credit Hours from the Electives/Specialization Courses.

Core Courses (36 Cr Hrs)
  1. Management (6 Credits):
    1. Management Principles and
    2. Human Resource Management
  3. Accounting (6 Credits):
    1. Accounting for Decision Making,
    2. Cost & Management Accounting
  5. Finance (6 Credits):
    1. Finance for Managers,
    2. Financial Decision Making
  7. Marketing (6 Credits):
    1. Marketing Fundamentals and Principles,
    2. Applied Marketing Management
  9. Economics (6 Credits):
    1. Economic Fundamentals,
    2. Basics of Econometrics
  11. Quantitative Techniques (6 Credits):
    1. Mathematical Problem Solving and
    2. Business Analytics
Electives/Specialization Courses (32 Cr Hrs)
  1. University Electives (14 Cr Hrs)
    1. Applied Strategic Management
    2. Applied Business Research
    3. Economics for Global Business
    4. Leading and Managing People
    5. Strategic Marketing
    6. Advanced Accounting and Finance
    7. Understanding of Quran I
    8. Understanding of Quran II
  3. General MBA
  4. General and Specialization Electives (18 Cr Hrs)
    1. Digital Marketing
    2. Human Resource Management
    3. International Trade and Investment
    4. Entrepreneurship
    5. Accounting and Finance (Specialization)
*Thesis/Project (6 Cr Hrs)
Student can opt for two courses of 6 Credit Hours in the final semester in lieu of Thesis/Project.

Program Curriculum

Semester 1
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
1.BUS2104Accounting for Decision Making3N/A
2.BUS1101Management Principles and Practices3N/A
3.BUS1201Marketing Fundamentals and Principles3N/A
4.BUS2102Finance for Managers3N/A
5.QRE1002Mathematical Problem Solving3N/A
6.BUS2105Economic Fundamentals3N/A
Semester Credit Hours18
Semester 2
S.N.Course CodeCourse TitleCredit HoursPre-Requisite
1.BUS3114Cost & Management Accounting3Accounting for Decision Making
2.BUS4119Business Data Analytics & Visualization3N/A
3.BUS2111Financial Decision Making3Finance for Managers
4.BUS2110Basics of Econometrics3Economic Fundamentals
5.BUS2106Applied Marketing Management3Marketing Fundamentals and Principles
6.BUS4126Human Resource Management3Management Principles and Practices
Semester Credit Hours18
Semester 3
S.N.Course CodeCourse TitleCredit HoursPre-Requisite
1.BUS6125Applied Strategic Management3Marketing Fundamentals and Principles
2.BUS6126Applied Business Research3NA
3.BUS6103Economics for Global Business3NA
4.BUS6109Leading and Managing People3NA
5.BUS5010Understanding of the Holy Quran I1N/A
6.BUS6127Strategic Marketing3NA
Semester Credit Hours16
Semester 4
S.N.Course CodeCourse TitleCredit HoursPre-Requisite
1.BUS6111Advanced Accounting and FinanceNA
2.BUS5011Understanding of the Holy Quran IIN/A
3.Specialization Elective 1NA
4.Specialization Elective 2NA
5.Specialization Elective 3 or ThesisNA
6.Specialization Elective 4 or ThesisNA
Semester Credit Hours16
Program Credit Hours68
*Student can opt for a 6 Credit Hours Project in the final semester in lieu of two courses.
Specialization Courses
Student can take 2 courses and Project/ 4 Courses without Project from the following list
General MBA
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
1.BUS6210Marketing Strategies & Consumer Behaviors3N/A
2.BUS6211HR Planning and Development3N/A
3.BUS6212Financial Modelling and Data Visualization3N/A
4.BUS6213Value and Supply Chain Management3N/A
5.BUS6214International Trade & Entrepreneurship3N/A
6.BUS6215Applied Business Audit & Taxation3N/A
Digital Marketing
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
1.BUS6216Marketing Strategies & Consumer Behavior3N/A
2.BUS6217Value and Supply Chain Management3N/A
3.BUS6218Client Relationship & Need Analysis3N/A
4.BUS6219Customer Response Management and Automation3N/A
5.BUS6220Market Analysis for Small Business3N/A
6.BUS6221Global Marketing3N/A
7.BUS6222E-Commerce Marketing3N/A
Human Resource Management
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
1.BUS6223Job Analysis and Design3N/A
2.BUS6224Acquiring and Managing Talent3N/A
3.BUS6225Labor Laws, Social Security and EOBI3N/A
4.BUS6226Performance Management3N/A
5.BUS6227Training and Development3N/A
6.BUS6228Appraisal and Compensation Management3N/A
7.BUS6229Industrial Relations3N/A
8.BUS6230HR Planning and Development3N/A
Accounting And Finance
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
1.BUS6231Accounting Information System3N/A
2.BUS6232Financial Management & Policy3N/A
3.BUS6233Financial Reporting Standards3N/A
4.BUS6237Labor Laws, Social Security And EOBI3N/A
5.BUS6238Applied Business Audit & Taxation3N/A
6.BUS6239Financial Modelling And Data Visualization3N/A
Entrepreneurship
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
1.BUS6240Start-Up And Venture Ideas3N/A
2.BUS6241New Venture Feasibility3N/A
3.BUS6242Financing, Managing, And Marketing New Ventures3N/A
4.BUS6243Legal Framework Of Ventures3N/A
5.BUS6244Managing Venture Growth3N/A
6.BUS6245Entrepreneurial Financial Strategies3N/A
7.BUS6246Entrepreneurial Strategies3N/A
Project Management
S.N.Course CodeCourse TitleCredit HoursCategoryPre-Requisite
1.BUS6247Foundations of Project Management3N/A
2.BUS6248Project Risk and Quality Management3N/A
3.BUS6249Project Procurement and Contract Management3N/A
4.BUS6250Lean Project Management3N/A
5.BUS6251Agile Project Management using Scrum3N/A

Student Success Stories

Studying MBA at the University of South Asia has been a game-changer for my career. The diverse curriculum and experienced faculty have equipped me with the skills needed to excel in the business world. I highly recommend this program to anyone looking to advance their career.
Aon Abbas
The MBA program at the University of South Asia has greatly enhanced my business knowledge and leadership skills. The practical case studies and real-world projects have been particularly valuable. This program has prepared me well for senior management roles.
Fizza Batool
Being a part of the MBA program at the University of South Asia has been an incredible experience. The comprehensive courses and networking opportunities have been immensely beneficial. I feel confident and ready to take on new challenges in my career.
Jamil Akhtar

Research opportunities

At the University of South Asia’s Faculty of Management Sciences, our faculty members are actively engaged in research that contributes to advancements in various key areas of business management and technology integration. Some of our key research areas include:
Business Analytics and Decision-Making
Our faculty focuses on using data analytics to derive insights for informed decision-making, helping businesses improve efficiency and competitiveness.
Digital Marketing and Consumer Behavior
Research in this area explores consumer behavior in the digital age, enabling businesses to develop effective marketing strategies and enhance customer engagement.
Strategic Management and Innovation
Our faculty investigates strategies for fostering innovation and managing change in organizations to drive sustainable growth and competitive advantage.
Entrepreneurship and Innovation
Research in this area focuses on the factors influencing entrepreneurial success and the role of innovation in creating new business opportunities.
Supply Chain Management and Logistics
Our faculty explores strategies for optimizing supply chains, reducing costs, and improving efficiency in the delivery of goods and services.
Corporate Social Responsibility and Sustainability
Research in this area examines the impact of corporate social responsibility initiatives on business performance and the environment, promoting sustainable business practices.
Financial Management and Investment Analysis:
Our faculty investigates financial management strategies and investment analysis techniques to help businesses maximize returns and manage risks effectively.
Organizational Behavior and Leadership
Research in this area focuses on understanding organizational behavior and effective leadership practices to enhance employee performance and organizational effectiveness.

Career Prospects

The Master of Business Administration (MBA) program at the University of South Asia offers a wide range of career prospects for graduates. With its focus on providing a comprehensive understanding of business principles and practices, the program prepares students for leadership roles in various industries. Graduates of the MBA program can pursue careers in areas such as finance, marketing, human resources, operations, and entrepreneurship. The program equips students with the skills and knowledge needed to excel in today’s competitive business environment. Through a combination of coursework, case studies, and real-world projects, students develop critical thinking, problem-solving, and decision-making skills. They also learn to work effectively in teams, communicate clearly and persuasively, and adapt to changing business environments. One of the key strengths of the MBA program at the University of South Asia is its focus on experiential learning. Students have the opportunity to gain practical experience through internships, industry projects, and case competitions. These experiences not only enhance their learning but also provide valuable networking opportunities with industry professionals. Overall, the MBA program at the University of South Asia is designed to prepare students for successful careers in business. Whether students are looking to advance their current careers or start their own business, the program provides them with the skills, knowledge, and confidence to succeed in today’s global marketplace.
Consulting

Graduates are working in consulting firms, advising businesses on strategy, operations, and management practices.

Finance

Graduates are employed in finance roles, such as financial analysts, investment bankers, or financial managers, in banks, financial institutions, or investment firms.

Marketing and Advertising

Graduates are employed in marketing and advertising roles, developing and implementing marketing strategies, conducting market research, and managing advertising campaigns in industries like consumer goods, technology, or healthcare.

Technology

Graduates are working in technology companies, holding roles such as product managers, project managers, or business analysts, leveraging their understanding of business principles and technology integration.

Healthcare

Graduates are working in healthcare management roles, overseeing operations, managing budgets, and developing strategies to improve healthcare delivery.

Manufacturing and Operations

Graduates are employed in manufacturing and operations roles, managing production processes, optimizing supply chains, and improving operational efficiency.

Entrepreneurship

Graduates have started their own businesses or are working in startups, applying their business acumen to develop innovative products or services.

Nonprofit and Public Sector

Graduates are employed in nonprofit organizations or the public sector, applying their management skills to address social, environmental, and public policy issues.

FAQs

  1. Students with Business Education Background: Candidates must have a BBA/B.Com (Hons)/MBA/M.Com or equivalent 16 years of education in Business Administration/Management Sciences from a chartered university with a minimum of 2nd division or a minimum of 2 CGPA.
  2. Students with Non-Business Education Background: Candidates must have 16 years of education in any discipline from a chartered university with a minimum of 2nd division or a minimum of 2 CGPA.

The MBA program at the University of South Asia is of 2 years duration, spread over 4 regular semesters, and consisting of 60 – 66 credit hours after completing 16 years of undergraduate qualification. However, students with 16 years of relevant business education can complete the degree in a minimum of 1.5 years and earn an exemption of 36 credit hours.

Yes, candidates with a non-business education background can apply for the MBA program at the University of South Asia. They must have 16 years of education in any discipline from a chartered university with a minimum of 2nd division or a minimum of 2 CGPA.

Yes, students with 16 years of relevant business education can earn an exemption of 36 credit hours in the MBA program, allowing them to complete the degree in a minimum of 1.5 years.

The MBA program is structured into 4 regular semesters, with a total of 60 – 66 credit hours. The curriculum covers various aspects of business administration and management sciences, preparing students for leadership roles in the corporate world.

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